01 / PRODUCT
Desire,
in every detail.
Product films
Meet Melli. A little character with a lot of heart.
AN AI FILM STUDIO. A HUMAN POINT OF VIEW.
Made with AI.
Felt by people.
Amazon video, made by people who know the seller side. We bring your real product to life with AI filmmaking and a U.S. shopper's point of view.
Listing filmsSponsored BrandsSponsored Products
A little warmth.
A lasting connection.
MEET THE RED MELLI CAST
The faces behind
your next story.
A familiar face, a new character, or our creative direction. Find the right presence for your product film.
Explore AI actors
Red Melli AI cast · Studio group portrait
Meet your next cast.
Choose a face to explore their profile.
No matching actors. Try another filter.
HUMAN DIRECTION. EVERY DETAIL.
The character
your brand deserves.
Your brand deserves a presence with a point of view. We design AI characters as the actors in your story, from their wardrobe to the way they connect with an audience.
Cast with intention.
Faces, wardrobe, styling and performance are designed together. A considered visual identity, developed beyond a single generic prompt.
Human ideas. AI collaboration.
Every film starts with our team’s idea, product insight and creative direction. We develop the concept and script together with AI, then refine the story for your brand and audience.
A U.S. point of view.
We live and create in the United States. Everyday language, familiar situations and cultural nuance shape films for American shoppers.
AMAZON VIDEO / FROM STORY TO SALES
Give shoppers a reason
to picture your product.
Put your product in motion, then learn from how shoppers respond. Video can work across the Amazon journey, from the detail page to paid discovery.
+23.8%higher sales, on average
“On average, detail pages with videos added showed a 23.8% increase in sales compared to those without a video.”
Amazon internal historical data, January–June 2024.
A historical average, not a promised result for your product or a Red Melli performance claim.
Read Amazon’s video guidanceThe comparison, at a glance.
Without video100
With video123.8
One story. More places to use it.
Plan the versions you need for each placement. Availability, eligibility and creative requirements vary.
Product detail page
Show the product, its use and the details shoppers want to see before buying.
Sponsored Products video
Turn distinct product features into useful short videos for eligible SP campaigns.
Premium A+ Content
Use video modules to explain features and enrich the detail page, where eligible.
Brand Store
Build a consistent brand experience with product stories and video tiles.
Display video ads
Adapt the story for video creative that reaches shoppers on and off Amazon.
Sponsored Brands can also use dedicated video creative. Each version is scoped to its placement; upload, media spend and campaign management are separate.
SEE WHAT HAPPENS AFTER THE PLAY
Watch the film.
Then watch the signals.
Seller Central’s Manage videos dashboard helps you review video engagement and attributed sales. Use it to decide what to keep, what to refine, and what to try next.
ATTRIBUTED OPS
A sales signal worth following.
Amazon describes Attributed OPS as revenue from featured ASINs purchased within 14 days after a shopper watches the video.
Attributed revenue helps you evaluate video performance. It does not, on its own, prove that every purchase was caused by the video.
MORE ROOM TO TRY THE NEXT IDEA
Test the story.
Keep the craft.
Live-action production brings crews, locations and reshoots. Multiple concepts can make that budget grow quickly. With AI production, we can develop new hooks, scenes and formats with fewer physical production steps.
Start with a clear product story, agree the variations, then review the performance in your seller and advertising dashboards. Testing budgets and results depend on scope.
01 / PLANProduct truth + human story
02 / CREATEDesigned cast + tailored versions
03 / LEARNEngagement + attributed sales
AMAZON-FIRST VIDEO STUDIO
Built by a seller.
Made for shoppers.
Red Melli is led by an Amazon seller and produced in the U.S. We understand the product you need to represent accurately, the placement your video needs to fit, and the American shopper you want to reach.
Seller experienceWe know the decisions behind a listing and an ad.
True to your productReal specifications and supplied references guide every scene.
Made in the U.S.Created with the American shopper's context in mind.
Amazon Listing Film
Show how your product looks and works where shoppers make their decision.
- One 20–30 second product film
- Product use and key benefits
- 16:9 delivery for the listing
LAUNCH PRICE$199ONE PRODUCT · ONE ASIN
Video Ads Pack
Two short ads with different openings to test what draws shoppers in.
- Two 15–20 second videos
- Two distinct hooks, one product story
- 16:9, clear when played muted
LAUNCH PRICE$349TWO AD VARIATIONS
SP Video Starter
Start with three different product features, each shown in its own video.
- Three feature videos, at least 7 seconds each
- One clear product feature per film
- Feature title and description drafts
LAUNCH PRICE$449THREE DISTINCT FEATURES
SP Video Complete
Give Amazon five real reasons to show a different side of your product.
- Five feature videos, at least 7 seconds each
- Five distinct functions or use cases
- Feature title and description drafts
LAUNCH PRICE$649FIVE DISTINCT FEATURES
Amazon Launch Film Kit
One product story, shaped for the listing, Sponsored Products, Sponsored Brands, and social.
- One listing film + three SP feature films
- One Sponsored Brands cut + one social cut
- Shared scenes, tailored to each placement
LAUNCH PRICE$699SIX DELIVERABLES · SHARED CREATIVE
FIND YOUR STARTING POINT
Which film fits
your next move?
Start with the placement and product story you need now. You can build on it as your campaign grows.
| If you are... | What you need now | Best-fit service | Launch price |
|---|---|---|---|
| A seller with no listing video | Show the actual product, use, and key benefits where shoppers decide. | Amazon Listing Film | $199 |
| A brand testing video ad creative | Try two different opening hooks for one product story. | Video Ads Pack | $349 |
| A seller starting SP video | Turn three distinct product features into three short videos. | SP Video Starter | $449 |
| A seller with five clear selling points | Cover five different functions or use cases in separate videos. | SP Video Complete | $649 |
| A seller launching across channels | Build one consistent product story for the listing, SP, SB, and social. | Amazon Launch Film Kit | $699 |
WHAT EACH PACKAGE INCLUDES
Compare the deliverables.
See which video formats and creative options are listed in each package.
Swipe sideways to compare all five packages.
| Included deliverable | Amazon Listing Film | Video Ads Pack | SP Video Starter | SP Video Complete | Amazon Launch Film Kit |
|---|---|---|---|---|---|
| Listing product film | ✓ 1 | — | — | — | ✓ 1 |
| Sponsored Brands ad video | — | ✓ 2 | — | — | ✓ 1 |
| Sponsored Products feature video | — | — | ✓ 3 | ✓ 5 | ✓ 3 |
| Social cut | — | — | — | — | ✓ 1 |
| Two distinct opening hooks | — | ✓ | — | — | — |
| SP feature title & description drafts | — | — | ✓ | ✓ | — |
| LAUNCH PRICE | $199 | $349 | $449 | $649 | $699 |
✓ Listed in the package · — Not listed in the package. Numbers show the video count.
Still unsure which path fits? Try the short guide below.
A LITTLE CLARITY, ONE STEP AT A TIME
Find your
first film.
Three quick choices. A starting recommendation shaped around your product and where the film needs to work.
01 / 03
A GOOD PLACE TO BEGIN
Your question will be added to the draft below. It can be saved to your device, but it is not sent yet.
Launch prices are for one product / ASIN and include one revision round. Seller-supplied product references are required. Physical filming, additional ASINs, ad management, and upload are quoted separately. Amazon reviews submitted ads independently.
A THREAD BETWEEN US
Good stories
bring us closer.
A red thread is a small thing. But it can connect two people, carry a memory, or become something neither could make alone. That is the spirit of Melli.
First, we listen.
To your story, your people, and the feeling you want to leave behind.
Then, we imagine.
Human direction meets AI filmmaking. Every detail serves the story.
Together, we connect.
Product films, brand stories, and campaigns that make someone feel something.
This is Melli. Our little reminder that even the most extraordinary technology starts with a very human feeling.
BEFORE THE FIRST FRAME
A few
good questions.
What do you need to get started?
Your goal, audience, brand assets, and any references you love. If the idea is still taking shape, we can begin with the story you want to tell.
Can you feature my actual product?
Product images, packaging artwork, and visual guidelines help us plan the right approach. We review product details together and agree which shots use supplied assets, AI generation, or compositing.
How do scope, timings, and revisions work?
Film length, formats, creative variations, revision rounds, and the delivery schedule are agreed before production. The proposal is shaped around your campaign, rather than a fixed one-size-fits-all package.
YOUR NEXT FILM STARTS HERE
Let's start
a new thread.
A product to launch. A story to tell. A feeling to share. Tell us what you have in mind.
